Privacy Policy

At Spark Social ("we," "our," or "us"), we are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding the collection, use, and disclosure of information when you use our influencer marketing platform and related services.

By using our services, you agree to the collection and use of information in accordance with this policy. We comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Information We Collect

Personal Information

Name, email address, phone number, and contact information
Profile information including bio, location, and social media handles
Payment information and billing addresses
Professional information such as industry, company, and job title

Usage Information

Platform usage data, including features accessed and time spent
Campaign performance metrics and analytics data
Communication logs and customer support interactions
Device information, IP addresses, and browser types

Social Media Data

Public social media profile information when you connect accounts
Audience demographics and engagement statistics
Content performance metrics and reach data

2. How We Use Your Information

Service Provision

Creating and managing your account
Facilitating influencer-brand connections
Processing payments and transactions
Providing customer support

Platform Improvement

Analyzing usage patterns and trends
Developing new features and services
Personalizing user experience
Conducting research and analytics

Communication

Sending service updates and notifications
Marketing communications (with consent)
Responding to inquiries and requests
Security alerts and important announcements

Legal Compliance

Complying with legal obligations
Preventing fraud and abuse
Protecting user safety and security
Enforcing terms of service

3. Data Storage and Security

We implement industry-standard security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security practices include:

Technical Safeguards

SSL/TLS encryption for data transmission
Advanced encryption for data at rest
Regular security audits and penetration testing
Multi-factor authentication systems

Organizational Measures

Access controls and role-based permissions
Regular employee training on data protection
Incident response and breach notification procedures
Data retention and deletion policies

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Account data is typically retained for 7 years after account closure for legal and tax purposes.

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our platform, conducting business, and serving users. These providers are contractually bound to protect your information.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction, with continued protection under this privacy policy.

Legal Requirements

We may disclose your information when required by law, court order, or to protect our rights, property, and safety, or that of our users and the public.

With Your Consent

We may share your information with your explicit consent for specific purposes, such as facilitating collaborations between influencers and brands.

5. Cookies and Analytics

We use cookies and similar technologies to enhance your experience, analyze usage patterns, and improve our services. You can control cookie preferences through your browser settings.

Essential Cookies

Required for basic platform functionality, security, and user authentication.

Analytics Cookies

Help us understand user behavior and improve our platform performance.

Marketing Cookies

Used to deliver relevant advertisements and measure campaign effectiveness.

Third-Party Analytics

We use Google Analytics, Mixpanel, and other analytics services to understand user behavior. These services may collect information about your use of our platform and other websites.

Manage Cookie Preferences →

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. Under GDPR and CCPA, you have the following rights:

Access & Portability

Request copies of your personal data and receive it in a portable format.

Rectification

Request correction of inaccurate or incomplete personal information.

Erasure

Request deletion of your personal data under certain circumstances.

Processing Restriction

Request limitation of processing your personal information.

Objection

Object to processing based on legitimate interests or direct marketing.

Withdraw Consent

Withdraw consent for processing at any time where consent is the legal basis.

How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in the Contact section. We will respond to your request within 30 days (or as required by applicable law).

Contact Information

Privacy Officer

amanda@sparksocialai.co

919-360-0299

Response Time

We typically respond to privacy inquiries within 72 hours and will resolve most requests within 30 days as required by applicable privacy laws.

Supervisory Authority

If you are located in the EU and believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with your local data protection authority.

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